Color Tac

Challenge

·        A national paint manufacturer / retailer was looking for an innovative way to provide customers with large format paint sample options in-store.

·        There was also a need to produce and deliver the same innovation online in a turn-key fashion to customers’ homes.

·        The company needed this capability quickly to meet growing demand caused by supply chain challenges.
 

Solution

·        The national paint manufacturer turned to Color Communications Innovations (CCI) to meet this need.

·        CCI created a removable Peel & Stick sample that the consumer could easily reposition anywhere.

·        CCI coordinated the in-store displays for the top 100 colors and delivered them to >1500 stores in 3 months.

·        CCI implemented direct-to-consumer online Peel & Stick home delivery functionality for 125 colors in 3 months.
 

Results

·        CCI met the tight timeframe for implementation on-time and on-budget.

·        CCI achieved 100% approval rate on color matching on the first pass.

·        CCI earned the Corporate Marketing Award for the Peel & Stick product launch.

·        The Peel & Stick product has been so successful that the paint manufacturer / retailer is expanding the solution to 1800 additional stores, and adding another 250 colors to its online offering.
 

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