Color Tac/ Peel & Stick

Challenge

A leading national paint manufacturer and retailer sought an innovative way to offer large-format paint samples in-store and online.

They needed a turnkey, scalable solution that could deliver the same premium sampling experience directly to customers’ homes — and they needed it fast to meet rising demand amid ongoing supply-chain challenges.

Solution

The manufacturer turned to Color Communications Inc. (CCI) to bring this idea to life.
CCI developed a removable Peel & Stick paint sample that allows customers to easily apply, reposition, and visualize color anywhere without surface damage.

Within just three months, CCI:

• Produced and coordinated in-store displays for the top 100 colors, shipped to 1,500+ retail locations nationwide.

• Built and implemented a direct-to-consumer online platform for 125 colors, providing convenient home delivery.

Results

• Delivered on-time and on-budget within the tight three-month window

• Achieved a 100% first-pass color-matching approval rate

• Earned the client’s Corporate Marketing Award for launch excellence

• Program expanded to 1,800+ additional stores and 250 new online colors due to strong consumer response

At a Glace