Make Color Sell

Reelwood Solution


·        A national paint manufacturer / retailer saw an opportunity to provide customers with color stain samples using real wood.

·        The company required that color stain samples be accurate and uniform across a range of different wood substrates.


·        The national paint manufacturer selected Color Communications Innovations (CCI) to meet this need.

·        CCI created a color card and fan deck using real wood substrates. The color and substrate consistency between color card and fan deck was an important challenge that CCI was able to meet.

·        CCI selected the optimal wood substrates that best matched the wood samples used on the actual in-store display.



·        CCI exceeded client expectations related to the ability to deliver high quality color samples across wood substrates.

·        The paint manufacturer / retailer was very pleased with the color match accuracy provided by CCI.

Get In Touch

Phone: (800) 458 5743
Fax:  (773) 638 0887

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4000 West Fillmore Street

Chicago, Illinois, 60624


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