Matching Digital Color to Paint

Choosing paint color from a digital image might not be the most accurate way to decide a purchase for your decorating. The reason is because digital color is not the same as print color.

RGB versus CMYK

RGB refers to the primary colors of light, Red, Green and Blue, that are used in monitors, television screens, digital cameras and scanners. CMYK refers to the primary colors of pigment: Cyan, Magenta, Yellow, and Black. These are the inks used on the press in "4-color process printing", commonly referred to as "full color printing" or "four color printing". The combination of RGB light creates white, while the combination of CMYK inks creates black.

Print versus Digital

Print uses CMYK to produce color, and digital images use RBG.  Therefore their color systems are opposite and it is physically impossible for the printing press to exactly reproduce colors as we see them on our monitors.

CCI help you choose the right color

CCI produce color cards and color chips using their own unique technology to reproduce the paint color exactly.

Our product range of color chips and color cards therefore play a vital role in representing color accurately, so that you as an end customer can know the color represents the end product - our color you see on the card will look like the color you will buy and paint with.

We pride ourselves on our 99% accuracy rate; what you see is what you will get.

So next time you reference a digital photo for your dream decorating color scheme, remember to double check the color on a professional paint color chart to make sure it will be the color you wanted.